.lcw-page .project-intro h1{font-size:clamp(40px,4.8vw,65px)}
.lcw-editorial-hero{display:grid;grid-template-columns:1fr 1fr;min-height:480px;overflow:hidden;border-radius:24px;background:#152a56;color:#fff}
.lcw-hero-copy{padding:45px;display:flex;flex-direction:column;align-items:flex-start;justify-content:center}
.lcw-hero-copy .eyebrow{color:#bed0ed}.lcw-hero-copy h2{font-size:clamp(40px,4.6vw,63px);margin:28px 0 22px}.lcw-hero-copy p{font-size:14px;max-width:330px;color:#d0dced}.lcw-wordmark{font-size:17px;font-weight:600;letter-spacing:.025em;margin-top:45px}
.lcw-hero-images{display:grid;grid-template-columns:1fr 1fr;gap:3px;min-width:0;overflow:hidden}.lcw-hero-images img{width:100%;height:100%;object-fit:cover;min-width:0;max-height:560px}
.lcw-market-results{margin-top:65px;padding:40px 44px;background:var(--lime);border-radius:24px}.lcw-market-results h2{font-size:32px;margin:16px 0 35px}.lcw-market-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px}.lcw-market-metrics strong{font-size:56px;line-height:1.1;font-weight:500;letter-spacing:-.06em;display:block}.lcw-market-metrics span{font-size:13px;display:block;margin-top:12px}.lcw-market-results .metric-note{margin-top:30px;color:#46523a;max-width:920px;font-size:11px;line-height:1.7}
.lcw-projects{margin-top:85px}.lcw-projects .eyebrow{margin-bottom:15px}.lcw-case-nav{display:flex;gap:8px;flex-wrap:wrap;margin:0 0 30px}.lcw-case-nav button{border:1px solid var(--line);border-radius:30px;background:transparent;padding:10px 16px;font-size:11px;color:var(--ink);min-height:42px;transition:background .2s}.lcw-case-nav button:hover{background:var(--lime);border-color:var(--lime)}
.lcw-cases{display:flex;flex-direction:column;gap:28px}.lcw-case{display:grid;grid-template-columns:minmax(0,1fr) 285px;gap:30px;padding:32px;background:#fff;border-radius:24px;scroll-margin-top:110px}.lcw-case-main{min-width:0}.lcw-case-meta{display:flex;justify-content:space-between;gap:15px;flex-wrap:wrap;font-size:10px;color:var(--muted);margin-bottom:19px}.lcw-case-meta span:first-child{text-transform:uppercase;letter-spacing:.06em}.lcw-case h3{font-size:34px;line-height:1.1;letter-spacing:-.045em}.lcw-case-subtitle{font-size:15px;color:var(--ink);margin:14px 0 15px;line-height:1.5}.lcw-case-intro{font-size:13px;line-height:1.75;max-width:680px}
.lcw-project-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;padding:23px 0 20px;margin-top:5px}.lcw-project-metrics strong{display:block;font-size:29px;letter-spacing:-.045em;line-height:1.1;font-weight:500}.lcw-project-metrics span{display:block;font-size:10px;line-height:1.5;color:var(--muted);margin-top:8px}.lcw-metric-context{font-size:11px;line-height:1.7;border-top:1px solid var(--line);padding-top:16px}
.lcw-details{margin-top:20px;border-top:1px solid var(--line)}.lcw-details summary{display:flex;justify-content:space-between;align-items:center;gap:15px;cursor:pointer;font-size:12px;font-weight:500;padding:16px 0 3px;list-style:none;min-height:44px}.lcw-details summary::-webkit-details-marker{display:none}.lcw-details summary span{font-size:23px;transition:transform .2s}.lcw-details[open] summary span{transform:rotate(45deg)}.lcw-details summary:focus-visible{outline:2px solid #697a43;outline-offset:4px}.lcw-details-body{padding-top:14px}.lcw-details h4{font-size:12px;margin:15px 0 9px;font-weight:600}.lcw-details ul{padding-left:17px;margin:0}.lcw-details li,.lcw-details p{font-size:12px;color:var(--muted);line-height:1.75}.lcw-details li{margin-bottom:8px}
.lcw-case-media{margin:0;min-width:0;align-self:start}.lcw-case-media button{display:block;position:relative;padding:0;border:0;background:#e7e8e2;width:100%;height:400px;overflow:hidden;border-radius:15px}.lcw-case-media img{width:100%;height:100%;object-fit:contain}.lcw-case-media figcaption{font-size:10px;color:var(--muted);line-height:1.5;margin-top:10px}.lcw-case-graphic{padding:28px;min-height:400px;border-radius:16px;background:#152a56;color:#fff;display:flex;flex-direction:column;justify-content:space-between;align-self:start;width:100%;overflow:hidden}.lcw-case-graphic>span{font-size:9px;letter-spacing:.06em;text-transform:uppercase;color:#becfe9}.lcw-case-graphic p{font-size:24px;line-height:1.25;color:#fff;letter-spacing:-.04em}.lcw-case-graphic strong{font-size:85px;letter-spacing:-.06em;line-height:1.1;display:block;margin-top:30px;color:#c5d6ef;font-weight:500}.lcw-case-graphic small{font-size:10px;display:block;margin-top:9px;color:#d7e0ef}.lcw-case-graphic.partner{background:var(--dark)}.lcw-case-graphic.partner strong,.lcw-case-graphic.partner>span{color:var(--lime)}.lcw-partner-cross{color:var(--lime);font-size:18px}
.lcw-capabilities{margin-top:75px}.lcw-capability-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.lcw-capability-grid article{padding:32px;background:#e6e8df;border-radius:22px}.lcw-capability-grid h3{font-size:27px;line-height:1.2;margin:24px 0 18px;max-width:420px}.lcw-capability-grid p{font-size:13px;line-height:1.75}.lcw-capability-grid small{font-size:10px;line-height:1.65;color:var(--muted);display:block;margin-top:20px;border-top:1px solid #cdd1c6;padding-top:15px}.lcw-source-note{font-size:10px;line-height:1.8;max-width:940px;margin-top:30px}
@media(max-width:1050px){.lcw-hero-copy{padding:32px}.lcw-case{grid-template-columns:minmax(0,1fr) 230px;padding:26px;gap:24px}.lcw-project-metrics{gap:12px}.lcw-project-metrics strong{font-size:25px}.lcw-case-media button,.lcw-case-graphic{min-height:360px;height:360px}.lcw-case h3{font-size:30px}.lcw-case-graphic{padding:23px}.lcw-case-graphic strong{font-size:70px}}
@media(max-width:760px){.lcw-editorial-hero{grid-template-columns:1fr;min-height:0;border-radius:20px}.lcw-hero-copy{padding:32px 26px}.lcw-hero-copy h2{font-size:44px;margin:23px 0 18px}.lcw-hero-copy p{font-size:13px}.lcw-wordmark{margin-top:28px}.lcw-hero-images{height:340px}.lcw-hero-images img{object-position:50% 45%}.lcw-market-results{padding:28px 24px;margin-top:40px;border-radius:20px}.lcw-market-results h2{font-size:28px;margin-bottom:28px}.lcw-market-metrics{gap:20px;grid-template-columns:1fr}.lcw-market-metrics>div{display:flex;align-items:center;gap:22px;border-bottom:1px solid #aec38b;padding-bottom:18px}.lcw-market-metrics>div:last-child{border:0;padding-bottom:0}.lcw-market-metrics strong{font-size:42px;min-width:135px}.lcw-market-metrics span{font-size:11px;margin:0}.lcw-market-results .metric-note{font-size:10px;margin-top:23px}.lcw-projects{margin-top:55px}.lcw-case-nav{gap:7px}.lcw-case-nav button{padding:10px 13px;font-size:10px}.lcw-cases{gap:20px}.lcw-case{grid-template-columns:1fr;padding:24px 21px;gap:22px;border-radius:20px;scroll-margin-top:88px}.lcw-case-meta{font-size:9px;gap:7px}.lcw-case h3{font-size:31px;overflow-wrap:anywhere}.lcw-case-subtitle{font-size:14px}.lcw-case-intro{font-size:13px}.lcw-project-metrics{gap:10px}.lcw-project-metrics strong{font-size:clamp(21px,5.4vw,32px)}.lcw-project-metrics span{font-size:9px}.lcw-case-media{max-width:100%;width:100%}.lcw-case-media button{height:350px;min-height:0}.lcw-case-graphic{height:290px;min-height:0;padding:24px}.lcw-case-graphic>div{display:grid;grid-template-columns:1fr 1fr;column-gap:22px;align-items:center}.lcw-case-graphic p{font-size:23px;grid-row:span 2}.lcw-case-graphic strong{font-size:65px;margin:0}.lcw-case-graphic small{margin:0}.lcw-capabilities{margin-top:50px}.lcw-capability-grid{grid-template-columns:1fr;gap:16px}.lcw-capability-grid article{padding:27px 24px}.lcw-capability-grid h3{font-size:26px}.lcw-page .section-heading h2{font-size:32px}}
@media(max-width:380px){.lcw-project-metrics{grid-template-columns:1fr;gap:14px}.lcw-project-metrics>div{display:flex;align-items:center;gap:12px}.lcw-project-metrics strong{font-size:27px;min-width:120px}.lcw-project-metrics span{margin:0}.lcw-market-metrics strong{min-width:118px;font-size:37px}.lcw-case h3{font-size:28px}}
.lcw-capability-grid article:first-child{grid-column:1/-1;background:var(--dark);color:#fff}.lcw-capability-grid article:first-child .eyebrow{color:var(--lime)}.lcw-capability-grid article:first-child h3{font-size:clamp(29px,3.5vw,46px);max-width:none}.lcw-capability-grid article:first-child p{color:#d3dacb;max-width:850px}.lcw-capability-grid article:first-child small{color:#bbc4b1;border-color:#ffffff25}

/* Experience narrative and measured progression. */
.lcw-hero-copy h2{font-size:clamp(34px,3.4vw,48px);line-height:1.12}.lcw-hero-copy p{max-width:440px;line-height:1.7}.lcw-capability-stats{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:24px 0 25px}.lcw-capability-stats strong{display:block;font-size:34px;font-weight:500;letter-spacing:-.04em;line-height:1.2}.lcw-capability-stats span{display:block;font-size:11px;line-height:1.5;margin-top:8px;color:var(--muted)}.lcw-capability-grid article:first-child .lcw-capability-stats{max-width:680px}.lcw-capability-grid article:first-child .lcw-capability-stats strong{font-size:44px;color:var(--lime)}.lcw-capability-grid article:first-child .lcw-capability-stats span{color:#c8d2bd}.lcw-page .section-heading h2{max-width:700px;line-height:1.15}
@media(max-width:760px){.lcw-hero-copy h2{font-size:36px}.lcw-capability-stats{gap:16px}.lcw-capability-stats strong{font-size:30px}.lcw-capability-grid article:first-child .lcw-capability-stats strong{font-size:34px}.lcw-capability-stats span{font-size:10px}}

/* Local ownership, retail expansion and influencer performance. */
.lcw-disciplines{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin-top:32px}.lcw-disciplines article{border-top:1px solid var(--line);padding-top:20px}.lcw-disciplines h3{font-size:18px;line-height:1.3;margin:14px 0 12px}.lcw-disciplines p{font-size:12px;line-height:1.75}
.lcw-expansion,.lcw-influence{margin-top:75px}.lcw-expansion>.eyebrow,.lcw-influence>.eyebrow{margin-bottom:18px}.lcw-timeline{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));list-style:none;margin:32px 0;padding:0;gap:0}.lcw-timeline li{border-top:2px solid #b7c8a3;padding:23px 18px 12px 0;position:relative}.lcw-timeline li:before{content:'';position:absolute;top:-5px;left:0;width:8px;height:8px;border-radius:50%;background:#60744d}.lcw-timeline time{font-size:11px;color:var(--muted)}.lcw-timeline h3{font-size:25px;margin:17px 0 8px;letter-spacing:-.03em}.lcw-timeline p{font-size:12px}
.lcw-record{background:#e6e8df;border-radius:22px;padding:32px;display:grid;grid-template-columns:1fr 1fr;gap:45px;align-items:center}.lcw-record h3{font-size:27px;line-height:1.2;margin:17px 0 0;letter-spacing:-.025em}.lcw-record p{font-size:13px;line-height:1.8}
.lcw-influence{background:#fff;border-radius:24px;padding:40px}.lcw-influence-stats{display:grid;grid-template-columns:.8fr 1.5fr 1fr 1fr;gap:24px;padding:30px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.lcw-influence-stats strong{font-size:clamp(28px,3.5vw,43px);line-height:1.1;letter-spacing:-.04em;font-weight:500;display:block}.lcw-influence-stats span{display:block;font-size:11px;line-height:1.5;margin-top:12px;color:var(--muted)}.lcw-influence-examples{display:grid;grid-template-columns:1fr 1fr;gap:30px;margin:28px 0}.lcw-influence-examples article{display:flex;justify-content:space-between;gap:20px;align-items:center}.lcw-influence-examples h3{font-size:14px;line-height:1.4}.lcw-influence-examples p{font-size:11px;margin-top:6px}.lcw-influence-examples strong{font-size:25px;font-weight:500;display:block}.lcw-influence-examples span{font-size:10px;display:block;color:var(--muted);margin-top:5px}.lcw-influence .metric-note{font-size:11px;line-height:1.75;max-width:850px}
@media(max-width:1000px){.lcw-disciplines{grid-template-columns:1fr 1fr}.lcw-influence{padding:30px}.lcw-influence-stats{gap:15px}}
@media(max-width:760px){.lcw-expansion,.lcw-influence{margin-top:50px}.lcw-disciplines{gap:20px}.lcw-disciplines h3{font-size:17px}.lcw-timeline{grid-template-columns:1fr 1fr;row-gap:24px}.lcw-timeline h3{font-size:24px}.lcw-record{grid-template-columns:1fr;gap:20px;padding:26px 24px}.lcw-record h3{font-size:26px}.lcw-influence{padding:28px 24px}.lcw-influence-stats{grid-template-columns:1fr 1fr;gap:25px 16px}.lcw-influence-stats strong{font-size:clamp(26px,6vw,36px)}.lcw-influence-stats span{font-size:10px}.lcw-influence-examples{grid-template-columns:1fr;gap:23px}.lcw-influence-examples article+article{border-top:1px solid var(--line);padding-top:23px}.lcw-influence-examples h3{font-size:13px}.lcw-influence .metric-note{font-size:10px}}
@media(max-width:380px){.lcw-disciplines{grid-template-columns:1fr}.lcw-influence-stats{grid-template-columns:1fr}.lcw-influence-stats>div{display:flex;gap:20px;align-items:center;justify-content:space-between}.lcw-influence-stats span{margin:0;max-width:110px}.lcw-influence-stats strong{font-size:31px}}
.lcw-disciplines{grid-column:1/-1}
.project-card .lcw-number{font-size:clamp(78px,8vw,115px);letter-spacing:-.07em}

.lcw-video-link{display:block;position:relative;background:#e7e8e2;width:100%;height:400px;overflow:hidden;border-radius:15px}.lcw-video-link img{transition:transform .3s ease}.lcw-video-link:hover img{transform:scale(1.025)}.lcw-video-cta{position:absolute;bottom:14px;left:12px;right:12px;padding:10px 12px;border-radius:8px;background:#20221ff2;color:#fff;font-size:11px;text-align:center;line-height:1.4}.lcw-video-link:focus-visible{outline:3px solid #697a43;outline-offset:5px}@media(max-width:1050px){.lcw-video-link{height:360px}}@media(max-width:760px){.lcw-video-link{height:350px}}@media(prefers-reduced-motion:reduce){.lcw-video-link img{transition:none}}